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Ideal og:title and og:description length

Platforms truncate by pixel width and screen size, so treat these as guidelines:

	Safe length	Notes
og:title	40–60 characters	LinkedIn and Facebook cut long titles at 1–2 lines. Put the key words first.
og:description	100–160 characters	Often only 1 line is shown on mobile, and sometimes it's hidden entirely.

Writing tips

og:title doesn't have to match your SEO <title>. Drop the "| Brand" suffix, since og:site_name covers it.
Lead with the benefit or the hook; this is ad copy, not a keyword list.
Put critical text in the image. Some platforms (and X large cards) show little or no text.

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